Important UX Tips for Entrepreneurs
If you’re running a membership website, you’ll give the impression of exclusivity among your customers. This is a powerful tool to have within your toolbox. Everyone likes feeling special and a membership website lets users join an elite group.
Exclusion alone isn’t enough to entice – or keep a person’s attention. However, to ensure that your members are valuable to your target audience. FollowersBucket will advise you to make sure your members feel valued and that you meet their requirements. This is the point where the user experience, also known as UX is brought into the picture.
The management of your membership site UX ensures that your users get all the information they need from your site without any difficulty or hassle. If you do not fulfill this essential requirement the users will choose to take their membership (and the membership) elsewhere.
#1 – Pay attention to website performance
The most important thing that any website – whether it’s a membership site or not that should provide is top performance. This means a fast loading speed as well as a logical and responsive design. Visitors form their first impression of a site within just a few seconds. If your site is not waiting to load after the blink has ended, expect the visitor to leave your site.
Speed is one of the golden principles of UX. It’s tempting to fill a website with sounds and animations to announce the arrival of new members. It’s okay – so it’s as long as these sounds and bells don’t slow down the overall speed of your website. Users will happily abandon every fancy feature that are available to finish the task efficiently and quickly.
#2 – Meet user requirements
Of course any speed of the world is in the end if you’re unable to satisfy the needs of users. Imagine you must make an important business phone message to Japan. If you search on Google, “what time is it in Tokyo,” you’ll get an answer within a matter of seconds.
If the information was incorrect and you missed a moment of opportunity, you’d doubt the accuracy of any information provided by the search engine later on. Fortunately for Google accuracy, inaccuracy isn’t an possibility. It is the Big G employs countless algorithms to ensure that the results on the very top of page are in line with the needs of users.
The same principle applies to membership websites which is even more important when you’re pricing services. If you’re trying to convince users to join it is important to demonstrate that you’re on the same page as them. Customers who feel heard and heard will show more trust.
Create a profile for your most frequent visitors that is based on your analytics and then tailor the user experience of your website to meet this. Make it as simple as it is to complete common tasks. More importantly, concentrate on the demands of your group of customers.
The list of things members might desire or think are desirable to have may be extensive and vary from one person. Essential necessities do, however, tend to apply to all. Determine these needs, and make sure you fulfill them with precision and quality so that you can see an immediate increase in the number of members.
#3 – Don’t choose style over substance’
I’ll keep this article short and straight to the point. Like I’ve stated it’s likely that you’ll be less than one second before a new visitor makes a judgment about your website. There’s no doubt that design is crucial to UX. But don’t not do the mistake of focusing solely on aesthetics over the function.
A site for membership that looks amazing but is incredibly difficult to navigate is similar to the appearance of a Ferrari without a motor. If you want to persuade people to join your service, you’ll have to convince users that it’s worth it to sign up. A stunning website design is crucial, but the aesthetic appeal is quickly lost when it conceals serious weaknesses in the core of web pages.
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