Guest blogging is a very effective way to push traffic to your website, increase your brand’s visibility, as well as climb the search engine rankings. However, newbies might be overwhelmed and find it difficult to figure out exactly how to go about guest blogging successfully. Guest blogging takes a lot of effort and time, so it’s important to do your research on how to guest blog successfully, especially if you want the whole process to be both effective and enjoyable. This step-by-step guide on how to guest blog will take you through everything from searching for the best guest blogging opportunities to writing high-quality articles and getting shared on other people’s sites.
The Benefits of Guest Blogging
If you want to make yourself known as an expert in your field, there’s no better way than to guest blog about your topic on other people’s websites. Not only does it give you the chance to get your name out there and begin establishing yourself as an expert, but it also provides new opportunities to drive traffic back to your website and build up your readership.
Google algorithms see websites with high domain rankings mentioning your link as a vote of confidence from established players in their ecosystem. They thus reward your site with higher rankings. You need to make sure that the site you link to does not have a low domain authority, as this can negatively impact your website’s ranking. You can check a site’s DA for free here.
Create a Guest Blogging Plan
You need a plan before you start, so write down as specifically as possible what exactly you want to achieve from your guest posting endeavors and when it needs to be done. These metrics will help you decide the effectiveness of a campaign and help determine the marketing ROI. Create a timeline for when you’ll complete each task on your list and ensure that everything is done in time for publication. This will help avoid any expensive cost overruns or delays that make your guest post content irrelevant.
Find Guest Post Targets
Finding good guest post targets is relatively easy these days, thanks to tools like sites like Help a Reporter Out. Look for sites in your niche that are one-pagers (sites with mostly text content and little design elements) and have high authority; they’re more likely to accept your pitch than low-quality sites with tons of ads on them. There are also guest blog post services that have a curated list of the website at their disposal and can match you with them faster and more efficiently.
Select Your Topic
You need to do your research on what to write, as this will help you determine what kind of audience you’re going after in the first place. If you write about outdated topics, then you will not get the traffic you expect. Identify the niche in which you operate and make reader personas and create topics with them in mind. Use google trends to identify trends so that you can narrow down your topic selection before starting any writing process.
Send Your Pitch
Once you’ve chosen a topic, it’s time to prepare your pitch. Most editors and bloggers are busy—so don’t waste their time. Focus on sending only one or two pitches per day, and always remember that timing is everything. If an editor has just posted a similar story, chances are they won’t be interested in publishing another one so soon. If you can find some way to tie your idea into something current, even better.
Decide on Whether to Write Yourself or Outsource It to Professionals
Guest blogging is a great way to boost your credibility and online visibility, especially if you’re new to the industry or have yet to make a name for yourself. Even if you’re already well-known, guest blogging provides an opportunity to grow your existing following, as well as an opportunity to establish yourself as an industry expert and leader.
You can either write the guest post yourself or you can hire an experienced guest blog post service to do the task for you. If you have never done this before and are not sure of what to do, then hiring a guest blog post service will be the best option for you. By outsourcing to professionals, you will be able to focus on your core competencies instead of worrying about the technical details of guest blogging. There are many different services available on the internet today so make sure you select one that has the experience and a proven track record in this field.
Get the Post Ready
Remember that readers are on the lookout for answers, a solution, or just some simple information. Make sure your content isn’t one big block of text—break it up so people can quickly scan and digest what you have to say. Also, remember that list posts get shared more than any other kind of post out there. Good guest blog writers give actionable information and don’t forget about making the post SEO friendly. This means including relevant keywords as well as include high-quality images.
About the Author
James McGregor is an experienced guest blog writer based in San Diego who has a stellar track record of helping small businesses get tremendous returns with the power of Guest Blog Writing Service. He has been linked with a reputable Guest Blogging Services agency in San Diego called Search Berg.